The U.S. Food and Drug Administration has been using social media for over a year now and has expanded and built-out its channels to include Facebook, YouTube, Twitter and Flickr. Below are some statistics on the agency’s social media channels and engagement in 2011. (As of 1.5.2012) For more on the FDA and social media please read our other related blog, “What Does American Think of the FDA?”
Facebook Page
18,346 likes
101 posts in 2011
22 Average comments per post in 2011
Most commented post in 2011: “FDA: Apple Juice is Safe To Drink” (158 comments)
YouTube Channel
414 videos
1,287,969 total video views
4479 subscribers
Most popular video: Contact Lens Safety (64,946 views)
Total Twitter Accounts: 10
Average followers per account: 10,560 (account for Recalls outlier of 235,940)
Average tweets per account: 616
Average other accounts followed: 96
Most Popular Account: @FDArecalls (1665 tweets, 235,940 followers)
Least Popular Account: @FDACBER (59 tweets, 799 followers)
Flickr Account
39 Sets
19 Contacts
Most Popular Set: “Recalled Products”
