In September 2011, the FDAImports.com team launched an incredibly risky/creative project at the Natural Products Expo East event in Baltimore, MD. The project was the now-famous Live Forever Juice brand – a fake juice company with over-the-top labeling claims created to generate interest in FDA labeling compliance for organic and natural products. If you don’t already know about it, read this blog now or visit the LFJ website.
In a few short weeks, at Expo East 2012, the Live Forever Juice project will be back with a bang, this time adding a new “product” to our faux brand. What’s the new product? You’ll just have to come to the expo to find out! We can share a few secrets about our plans for the September 20 – 22 event, however…
- We have doubled the space of our booth from last year
- We will be unveiling 5 new shirt designs
- We’ll be giving away free samples of our new immortality product
- We’ve doubled our team since last year so many new faces running the booth
Not to mention the fact that we will be welcoming a new green unicorn, showing brand-new videos, handing out whitepapers on organic and all-natural claims, and giving away lots of prizes.
If you’re going to be in the Baltimore area and can attend Expo East, we’ll see you there. Stay tuned as we roll-out our new product and make sure you follow the action on our Twitter, @live4everjuice, or using the #expoeast hashtag.
